Senshu University Library

Marketing : real people, real choices

Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. -- 5th ed. -- Pearson Prentice Hall, 2008. <BB00274148>
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Bibliography Details

title and statement of responsibility area Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
edition area 5th ed
publication,distribution,etc.,area Upper Saddle River, N.J. : Pearson Prentice Hall , c2008
physical description area xxxii, 608 p. : chiefly col. ill. ; 28 cm
Volume Information
ISBN 0132299208
note Includes bibliographical references (p. 565-577) and index
NCID BA85995757
text language code English
author link Solomon, Michael R. <AU00020321>
author link Marshall, Greg W. <>
author link Stuart, Elnora W. <AU00069763>
classification LCC:HF5415.35
classification DC22:658.80023/73
subject headings Marketing -- Vocational guidance