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タイトル・著者名
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Global brands : the evolution of multinationals in alcoholic beverages / Teresa da Silva Lopes
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出版
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Cambridge ; New York : Cambridge University Press , 2007
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形態事項
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xxii, 303 p. : 22 leaves of col. plates ; 24 cm
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巻号情報
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シリーズ
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Cambridge studies in the emergence of global enterprise <BB00273626>//a
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内容著作注記
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Preface
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内容著作注記
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List of abbreviations
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内容著作注記
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Brands and the growth of multinationals
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内容著作注記
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Leading firms
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内容著作注記
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the historical legacy
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Growth and survival
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Family ownership and managerial control
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Channel management
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Diversification strategies
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Acquiring brands
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The life of brands
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Conclusion
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Appendix 1. Value added chain in alcoholic beverages
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Appendix 2. Brands owned by the leading multinationals in 2005
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Appendix 3. Annual sales for each firm in alcoholic beverages
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Appendix 4. Selection of the sample
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Appendix 5. Biographies of the world's largest multinationals in alcoholic beverages
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Appendix 6. Types of governance structures in distribution, 1900
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2005
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Appendix 7. Schematic representation: alliances as dynamic processes for acquiring marketing knowledge
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Appendix 8. Diversification strategies
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Appendix 9. Patterns of diversification within alcoholic beverages
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Appendix 10. Schematic representation: brands and marketing knowledge in mergers and acquisitions
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Appendix 11. Evolution of sales of the world's leading brands by beverage type
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内容著作注記
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Bibliography
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注記
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Includes bibliographical references and index
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注記
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HTTP:URL=http://www.loc.gov/catdir/toc/ecip076/2006101720.html Information=Table of contents only
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注記
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HTTP:URL=http://www.loc.gov/catdir/enhancements/fy0729/2006101720-d.html Information=Publisher description
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注記
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HTTP:URL=http://www.loc.gov/catdir/enhancements/fy0729/2006101720-b.html Information=Contributor biographical information
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NCID
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BA83389676
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本文言語コード
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英語
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著者標目リンク
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*Lopes, Teresa da Silva, 1968- <>
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分類標目
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LCC:HD9350.5
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分類標目
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DC22:338.8/87631
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件名標目等
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Alcoholic beverage industry
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件名標目等
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International business enterprises
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件名標目等
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Brand name products
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