|
タイトル・著者名
|
Rising tide : lessons from 165 years of brand building at Procter & Gamble / Davis Dyer, Frederick Dalzell, Rowena Olegario
|
|
出版
|
Boston, Mass. : Harvard Business School Press , c2004
|
|
形態事項
|
x, 467 p., [16] p. of plates : ill. (some col.), ports. ; 25 cm
|
|
巻号情報
|
|
|
内容著作注記
|
Getting started, 1837-1890
|
|
内容著作注記
|
From commodities to consumer goods
|
|
内容著作注記
|
Assembling the elements of the enterprise, 1890-1945
|
|
内容著作注記
|
Science in the washing machine
|
|
内容著作注記
|
An explosion in consumer products
|
|
内容著作注記
|
Procter & Gamble reinvents the paper products business
|
|
内容著作注記
|
Crest : a therapeutic breakthrough in oral care
|
|
内容著作注記
|
Learning from Augusta, Lima, and Albany
|
|
内容著作注記
|
Competition and global expansion
|
|
内容著作注記
|
Learning to compete in Japan
|
|
内容著作注記
|
The diaper wars
|
|
内容著作注記
|
En rio revuelto
|
|
内容著作注記
|
Pantene
|
|
内容著作注記
|
Reshaping Procter & Gamble
|
|
内容著作注記
|
Rewriting the rules
|
|
内容著作注記
|
Winning in the white space
|
|
内容著作注記
|
Ivory, Crest, and Olay
|
|
内容著作注記
|
Prescription for growth in health care
|
|
内容著作注記
|
Challenges in China
|
|
注記
|
Includes bibliographical references and index
|
|
NCID
|
BA67455383
|
|
本文言語コード
|
英語
|
|
著者標目リンク
|
*Dyer, Davis <AU00059563>
|
|
著者標目リンク
|
Dalzell, Frederick <AU00109518>
|
|
著者標目リンク
|
Olegario, Rowena <>
|
|
分類標目
|
LCC:HD9999.S74
|
|
分類標目
|
DC22:338.7/67
|
|
件名標目等
|
Procter & Gamble Company -- History
|
|
件名標目等
|
Brand name products -- United States -- Case studies
|
|
件名標目等
|
Product management -- United States -- Case studies
|
|
件名標目等
|
Soap trade -- United States -- History
|
目録検索 ▼
My Library ▼
