タイトル・著者名
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Beyond branding / edited by Nicholas Ind
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出版
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London ; Sterling, VA : Kogan Page , 2003
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形態事項
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xviii, 236 p. : ill. ; 24 cm
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巻号情報
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内容著作注記
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A brand of enlightenment / Nicholas Ind
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内容著作注記
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Whose brand is it anyway? / Denzil Meyers
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内容著作注記
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Beyond brand narcissism / Alan Mitchell
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内容著作注記
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Branding for good? / Simon Anholt and Sicco Van Gelder
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内容著作注記
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Brand sustainability: it's about life or death / Tim Kitchin
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内容著作注記
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Brand, dynamic valuation and transparent governance of living systems / Chris Macrae
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内容著作注記
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Authenticity / John Moore
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内容著作注記
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What's brand got to do with it? / John Caswell
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内容著作注記
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Anthropology and the brand / Ian Ryder
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内容著作注記
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Transparency, or not : brand inside : brand outside
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内容著作注記
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The most obvious yet overlooked next source for the brand's authentic evolution / Julie Anixter
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内容著作注記
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: Leadership branding / Thomas Gad
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内容著作注記
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The brand manifesto: why brands must act now or alienate the future's primary consumer group / Jack Yan
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注記
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Includes index
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NCID
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BA64623608
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本文言語コード
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英語
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著者標目リンク
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Ind, Nicholas <AU00046709>
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分類標目
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LCC:HD69.B7
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分類標目
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DC22:658.8/27
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件名標目等
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Brand name products
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件名標目等
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Brand choice
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件名標目等
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Product management
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