Senshu University Library

Marketing management : analysis, planning, implementation, and control

Philip Kotler. -- 8th ed. -- Prentice-Hall International, 1994. -- (The Prentice-Hall series in marketing). <BB01143353>
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Bibliography Details

title and statement of responsibility area Marketing management : analysis, planning, implementation, and control / Philip Kotler
edition area 8th ed
publication,distribution,etc.,area London : Prentice-Hall International , c1994
physical description area xxix, 801 p. : ill., map ; 26 cm
Volume Information
ISBN 0130980056
parent bibliography link The Prentice-Hall series in marketing <BB01117950>//a
note "Prentice Hall International editions"--Cover
note Previous ed.: 1991
note Includes indexes
NCID BA2299351X
text language code English
author link *Kotler, Philip, 1931- <AU00280968>
classification DC20:658.8
subject headings Marketing -- Management