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タイトル・著者名
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Marketing planning models / edited by A.A. Zoltners
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出版
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Amsterdam ; New York : North-Holland Pub. Co.
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出版
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New York, NY : Sole distributors for the U.S.A. and Canada, Elsevier Science Pub. Co. , 1982
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形態事項
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ix, 276 p. : ill. ; 25 cm
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巻号情報
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シリーズ
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TIMS studies in the management sciences <> v. 18//a
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内容著作注記
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An aspect of new product planning : dynamic pricing / Abel P. Jeuland and Robert J. Dolan
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内容著作注記
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PRICESTRAT - An applied strategic pricing model for non-durables / Hermann Simon
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内容著作注記
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LITMUS: a new product planning model / Joseph D. Blackburn and Kevin J. Clancy
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内容著作注記
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A general model for assessing new product marketing decisions and market performance / FredS. Zufryden
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内容著作注記
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Strategy development for new product introductions : predicting market and financial success / Edgar A. Pessemier
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内容著作注記
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Integer programming model and algorithmic evolution : a case from sales resource allocation / Prabhakant Sinha and Andris A. Zoltners
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内容著作注記
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A discrete maximum principle approach to a general dynamic market response model / Thomas E. Morton, Andrew A. Mitchell, and Eitan Zemel
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内容著作注記
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Optimal strategic business units portfolio analysis / Marcel Corstjens and David Weinstein
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内容著作注記
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Stochastic dominance rules for product portfolio analysis / Vijay Mahajan, Yoram Wind, and John W. Bradford
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内容著作注記
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Evaluating judgment-based marketing models : multiple measures, comparisons and findings / Shelby H. McIntyre and Imran S. Currim
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内容著作注記
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A process model for the family planning decision / John U. Farley and Donald E. Sexton
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内容著作注記
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Analyzing natural experiments in industrial markets / Gary L. Lilien and A. Api Ruzdic
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注記
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Includes bibliographies
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NCID
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BA11273279
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本文言語コード
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英語
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著者標目リンク
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Zoltners, Andris A. <>
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分類標目
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LCC:HF5415.13
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分類標目
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DC19:658.8/00724
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件名標目等
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Marketing -- Management -- Mathematical models -- Addresses, essays, lectures
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